I’ve made no secret of my admiration for clothing company howies in recent times.
I’ve never been one to comment on fashion, but I’ve always liked howies’ open-minded ideas, their gorgeous catalogues, their friendly blog and their entertaining website. They really seem to have fun talking to their customers and sharing ideas with them.
Well, now I like howies a bit more.
And here are two reasons why:
Firstly, a few months ago they put out the shout for new T-shirt ideas. I emailed them an idea that was buzzing around in my head and I was fairly chuffed to be told that my suggestion had made it to become the winning T-shirt design. It’s now designed, printed and available on their site – Seize the Day Off
Secondly, and even more excitingly, howies are letting me come to play with them for a couple of weeks. Two weeks in the draughty south-west of Wales to see what’s it’s like on the other side of the impressive public image. Hopefully I can offer them some writing, some ideas and some enthusiasm. And hopefully they can offer me some insight into how they manage to do what they do. Bring it on.
Pretty cool shirt Clive and good luck with the marketing cross-pollination.