I’ve never been one to comment on fashion, but I’ve always liked howies’ open-minded ideas, their gorgeous catalogues, their friendly blog and their entertaining website. They really seem to have fun talking to their customers and sharing ideas with them.
Well, now I like howies a bit more.
And here are two reasons why:
Firstly, a few months ago they put out the shout for new T-shirt ideas. I emailed them an idea that was buzzing around in my head and I was fairly chuffed to be told that my suggestion had made it to become the winning T-shirt design. It’s now designed, printed and available on their site – Seize the Day Off
Secondly, and even more excitingly, howies are letting me come to play with them for a couple of weeks. Two weeks in the draughty south-west of Wales to see what’s it’s like on the other side of the impressive public image. Hopefully I can offer them some writing, some ideas and some enthusiasm. And hopefully they can offer me some insight into how they manage to do what they do. Bring it on.